Route ROI scoring
Every carrier route ranked Send, Test or Skip by projected response and cost per customer — against your own customer value.
AI4DirectMail models route ROI, prices USPS growth credits, and writes the postcard copy — economics and creative in one view, before a single piece goes to press.
Every carrier route ranked Send, Test or Skip by projected response and cost per customer — against your own customer value.
USPS Notice 123 Marketing Mail automation rates, plus sourced print, list and lettershop costs, built into one all-in per-piece figure.
The CY2026 Mail Growth Incentive priced on every piece above your 2025 baseline — net postage, before you commit.
Cost per customer as volume grows, with the sweet spot marked where mailing more lowers what each customer costs.
Three direct-response angles — urgency, value, authority — laid out headline to QR tag, right beside the economics.
A plain-language recommendation that quotes the exact numbers, ready to forward to a client.
Why volume wins
Mail volume fell from 213 billion pieces to 109 billion, yet delivery costs didn't follow — roughly 167 million addresses get visited six days a week regardless. That is why USPS pays a 30% credit for growth, and why the next piece you mail is cheaper to deliver than the last.
Read the sourced teardown →Postage comes from USPS Notice 123, cost structure from GAO and PRC filings, response ranges from published industry surveys, and the growth credit from the CY2026 Mail Growth Incentive. Sample routes and response projections are always badged Modeled / Sample Data — never presented as measured.